A glimpse of history
Ponce & Benzo was founded at the corner of Dr. Diaz, in Caracas, Venezuela, on June 8, 1923. The Company is a result of a partnership between Jose Antonio Ponce Alvins and his good friend Miguel Angel Benzo. Times were hard back then, and just eleven months after they started the company, the original partners decided to part their own ways. The parties agreed not to change the Company’s name so as not to loose the capital invested for its registration.
With scarce resources, Mr. Ponce Alvins started the long task of writing to different international firms, offering representation and distribution of their products in Venezuela. He reached his first agreement with Albertmale Export & Import Co. in New York. Subsequently, others were incorporated: Coleman, Dixie Cup, Miles, Mentholatum, Bovril, Mead Johnson, Abbott, Wyeth, Tampax, Scott Paper, Kolynos, Mennen, etc.
However, given the success of several of these international products in the Venezuelan market, many of these original partners would begin to establish their companies in the country. In addition, between the years 1952-1958, Venezuela was ruled by a dictator called Marcos Pérez Jímenez who would put a halt in Venezuela’s importations as he enforced endogenous productivity.These chain of events led Mr. Ponce Alvins to make the decision of making the investment to would allow him to start producing his own line of products. In June 17, 1948, José Antonio Ponce Alvins executes one of his greatest ambitions: establishing Laboratorios Ponce, P&B sister company, that would manufacture P&B own products, as it still does today.
In 1963, upon the Company’s 40th anniversary, P&B is recognized as one of the most dynamic and rapidly growing companies the country. It was this anniversary year that the Ponce & Benzo Caracas headquarters building was built in the Santa Eduvigis neighborhood.
Ponce and Benzo continues to commercialize their own and represented products with the same care enthusiasm and commitment that it started with. Its perseverance can be demonstrated by the long history of prestigious international firms that continue to confide in P&B, for being one of the best distributors in all of Venezuela. Some examples of these international firms that P&B represent are: Merisant (Equal, PureVia, Sucaryl), Nutricia Danone Group, Tecnoquímicas, Max InterAmericas (Maruchan) and Kikkoman.