Research & Development
Ponce & Benzo has a Research and Development department working to stay at the vanguard of research and technology, and develop their formulas using effective active ingredients to create comprehensive care products.
In this sense, Ponce & Benzo's own products provide wellbeing and comfort to consumers, always intending to improve and innovate within the context of the global market.
Our Research and Development department meets the objective of innovating products and line extensions, after fulfilling the following stages:
This initial phase is where an idea fuses with creative brainstorming to define the product that will be developed; a crucial step for the research analysts, as they have to fulfill the initial expectations and desires that are expected from the product in development.
This second phase consists of testing various formulas by trial and error, checking that the combination of ingredients are in the proper ratio and ensuring the desired product characteristics. Both appearance and aroma are also of importance, seeking to find that which the consumer most identifies with.
TRIALS & TESTS
- Special tests: are carried out to assess and ensure the safety of the products' properties, such as: hypoallergenic, eye safety and / or sun protection.
- Assessment of public acceptance: are performed through test product use, in order to assess consumers opinions and make the necessary adjustments to meet the needs of the target market.
In this stage, various departments come together to help define the product presentation, which includes: packaging, labeling, obtaining the necessary health permits and pilot batches to assess reproducibility.
Is the final stage where users can obtain the products on the shelf, and can enjoy the benefits that they offer.