Ponce & Benzo has a Research and Development department that works to be at the forefront and develop products that use effective ingredients and active ingredients for comprehensive care.
In this sense, Ponce & Benzo's own products provide well-being and comfort with the purpose of improving and innovating with respect to the global market.
Research and Development meets the objective of innovating products and line extensions, through compliance with the following stages:
CONCEPTUALIZATION
It is where the idea and creativity merge to define the product to be developed, representing a crucial stage for the research analyst to be able to carry out the fulfillment of the initial expectations and desires.
FORMULATION
The various formulation tests are carried out, verifying by trial and error that the combination of ingredients are in the right proportion in order to guarantee obtaining the desired product with characteristics of appearance and aroma, which make the consumer identify.
EVIDENCE
- Special tests : the pertinent evaluations are carried out to verify the safety and properties of the product such as: hypoallergenicity, eye safety and/or sun protection factor.
- Evaluation of the acceptance in the public : testing of the use of the product is carried out, in order to evaluate the opinion of the consumer and make the necessary adjustments to satisfy the needs of the target market.
DEVELOPMENT
Stage where several departments meet to define the presentation of the product (packaging, label, obtaining the sanitary permit, pilot batches to evaluate its reproducibility).
